This policy and any other documents referred to in it set out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Berties Direct is committed to protecting and respecting your privacy. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. By visiting www.bertiesdirect.co.uk you are accepting and consenting to the practices described in this document.
Berties Direct Limited may change this policy from time to time by updating this page. You should check this page periodically to ensure you are happy with the current policy.
For the purpose of this document, “we” and “us” mean Berties Direct Limited (Company No. 2667752) of Unit 34 Wem Business Park, New Street, Wem, Shropshire, SY4 5JX. Under the relevant Data Protection Laws (including the EU General Data Protection Regulation), we are the data controller of the data you give to us.
We want to give you the best possible customer experience. One way to achieve that is to get the richest picture we can of who you are by combining the data we have about you.
We then use this to offer you promotions, products and services that are most likely to interest you.
The data privacy law allows this as part of our legitimate interest in understanding our customers and providing the highest levels of service.
Of course, if you wish to change how we use your data, you’ll find details in the ‘Your rights as a data subject’ section below.
We collect and process the following data about you:
We collect personal data from you by the following means:
The information you give us may include your name, address, e-mail address and phone number, debit or credit card information, personal description and photograph.
We may collect and process your personal data for a number of reasons and rely on the following legal bases:
Where we have collected data with your consent, we will process such data in accordance with the consents that you have provided. For example:
Where you have consented to receive direct marketing from us, we will use your personal data, preferences and details of your transactions to keep you informed about relevant products and services including tailored special offers, discounts, promotions, events and so on. We shall keep you informed in line with your marketing preferences. You are free to opt out from any such marketing communications.
Where you provide us with personal data for a specific purpose (such as complaints, claims, and online transactions) we will process such personal data for that specific purpose.
To display the most interesting content to you on our website, we may use data we hold about your favorite brands or products and so on. We do so on the basis of your consent for our website to place cookies or similar technology on your device.
We may need your personal data to comply with our contractual obligations. For example, we will need to process personal data to deliver goods you have purchased online.
If required by law, we may need to collect and process your data. For example, we may need to process personal data to comply with our legal obligations to share data with law enforcement or to comply with an order from the court.
We process your data for our legitimate interests in a way which might reasonably be expected as part of running our business and which does not materially impact your rights, freedom or interests.
These legitimate interests include the following:
It is a legitimate interest of our business to contact our customers for the purposes of direct marketing.
Subject to their marketing choices, we send customers who have transacted with us personalised communications in relation to new products and ranges and offers by email and we do so on the basis of our legitimate interests.
We use the data we have to offer you promotions and products that are likely to be relevant to you.
You can, of course, decide not to receive any direct marketing from us by unsubscribing from our newsletters.
We will need to collect and process data in order to process any orders online. If we don’t collect your personal data during checkout, we won’t be able to process your order and comply with our legal obligations.
We may share personal data with business partners, suppliers and sub-contractors for the performance of any contract we enter into with them or you. For example, your details will need to be passed to a third party to deliver product ordered online.
If you are looking to pay by debit or credit card by phone or online we will need to process your payment card data in order to complete the transaction. We process card payments in accordance with the Payment Card Industry Data Security Standards.
Following a transaction, we may keep your details for a reasonable period afterwards in order to fulfil contractual obligations such as refunds.
We have to process personal data in order to respond to your queries, refund requests and complaints.
We may also keep a record of your queries, refund requests and complaints for the following purposes:
We have a legitimate interest to protect our customers, our business, our employees, our online store and our premises from criminal and illegal activity such as fraud and theft. Therefore, we may process personal data as follows as part of our legitimate business interest:
If we discover any potential criminal activity we will use personal data (such as transaction monitoring etc.) to investigate the potential criminal activity and, where appropriate, pass the details of such potential criminal activity to the police and other relevant regulatory authorities. For fraud management, we may share information about fraudulent or potentially fraudulent activity in our premises or systems with third parties such as law enforcement bodies and the relevant financial institutions.
We may also be required to disclose your personal data to the police or other enforcement, regulatory or Government body upon a valid request to do so. We assess such requests on a case-by-case basis whilst taking the privacy of our customers into consideration.
We may send you communications required by law or which are necessary to inform you about changes to our business and/or issues regarding our products. For example, we may contact you by email, regarding updates to this Privacy Notice, product recall notices, and legally required information relating to your orders. These service messages will not include any promotional content and do not require prior consent. If we do not use your personal data for these purposes, we would be unable to comply with our legal obligations.
We may share your information with selected third parties including:
All information you provide to us is stored on our secure servers. Any payment transactions will be encrypted using SSL technology. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.
Input of personal data is at the user’s discretion. We have strict policies and procedures regarding the storage, processing and transmission of your personal data.
Any information Berties Direct Limited holds about you and your business encompasses all the details we hold about you and any sales transactions including any third-party information we have obtained about you from public sources and our own suppliers such as credit referencing agencies.
Berties Direct Limited will process personal data during the duration of any contract and will continue to store the personal data for six years after the contract has expired to meet any legal obligations. After six years any personal data not needed will be deleted or anonymized.
At any point whilst Berties Direct Limited is in possession of or processing your personal data, all data subjects have the following rights:
In the event that Berties Direct Limited refuses your request under rights of access, we will provide you with a reason as to why, which you have the right to legally challenge.
Berties Direct Limited at your request can confirm what information it holds about you and how it is processed
Berties Direct Limited will accept the following forms of ID when information on your personal data is requested: a copy of your national ID card, driving license, passport, birth certificate and a utility bill not older than three months. A minimum of one piece of photographic ID listed above and a supporting document is required. If Berties Direct Limited is dissatisfied with the quality, further information may be sought before personal data can be released.
All requests should be made to email@example.com or by phoning 01939 234232 or writing to us at the address further below.
In the event that you wish to make a compliant about how your personal data is being processed by Berties Direct Limited, you have the right to complain to Berties Direct Limited’s Board of Directors. If you do not get a response within 30 days you can complain to the Data Protection Regulator.
The contact details are as follows:
Berties Direct Limited, attention of the Board of Directors
Wem Business Park
Telephone 01939 234232 or email firstname.lastname@example.org
Data Protection Regulator
Information Commissioners Office
Telephone: 0303 123 1113
The table below lists the cookies we collect and what information they store.
|COOKIE name||COOKIE Description|
|CART||The association with your shopping cart.|
|CATEGORY_INFO||Stores the category info on the page, that allows to display pages more quickly.|
|COMPARE||The items that you have in the Compare Products list.|
|CURRENCY||Your preferred currency|
|CUSTOMER||An encrypted version of your customer id with the store.|
|CUSTOMER_AUTH||An indicator if you are currently logged into the store.|
|CUSTOMER_INFO||An encrypted version of the customer group you belong to.|
|CUSTOMER_SEGMENT_IDS||Stores the Customer Segment ID|
|EXTERNAL_NO_CACHE||A flag, which indicates whether caching is disabled or not.|
|FRONTEND||You sesssion ID on the server.|
|GUEST-VIEW||Allows guests to edit their orders.|
|LAST_CATEGORY||The last category you visited.|
|LAST_PRODUCT||The most recent product you have viewed.|
|NEWMESSAGE||Indicates whether a new message has been received.|
|NO_CACHE||Indicates whether it is allowed to use cache.|
|PERSISTENT_SHOPPING_CART||A link to information about your cart and viewing history if you have asked the site.|
|POLL||The ID of any polls you have recently voted in.|
|POLLN||Information on what polls you have voted on.|
|RECENTLYCOMPARED||The items that you have recently compared.|
|STF||Information on products you have emailed to friends.|
|STORE||The store view or language you have selected.|
|VIEWED_PRODUCT_IDS||The products that you have recently viewed.|
|WISHLIST||An encrypted list of products added to your Wishlist.|
|WISHLIST_CNT||The number of items in your Wishlist.|